Are you the franchisee we’re looking for?

There are many benefits to joining an existing, successful franchise system. As a new franchisee, you will benefit from economies of scale while also having access to an established and proven concept and known brand. Most structures are already set up so you get to focus on running your business and taking care of your students from day one of opening. Having more than 10 years of experience in the industry, we will assist you in a variety of areas as you open and run your business. In addition to ongoing conceptual development, we will partner with you to find a studio location and provide architectural and design support for creating an attractive interior space. We will prepare you with an efficient booking and business system, day-to-day management, optimized scheduling, budgeting, staffing, contract management, equipment, marketing and PR, procurement of services and products, quality assurance, as well as economic and legal issues. You will be able to participate in an expanded, central management team for business development and exchange of ideas and experiences. You will be an integral part of an international network within the yoga world where we are constantly working to deepen our knowledge and understanding of yoga philosophy.

Criteria as a Yogayama Franchisee:


As a franchisee, you run your own Yogayama studio with total responsibility for daily business, staff, sales and business results.


We would like to see previous business operating experience (preferably in the service industry) from potential franchisees.


You have a solid understanding of “Yoga as a tool for development”.


You have good local knowledge about the market in which you intend to start your Yogayama .

Our values

You understand and appreciate our values.

    The Yogayama Story: the
    short version

  • 2017
    Yogayama launches a new website and takes the first step in an e-learning business platform towards the vision of becoming a university of yoga.
  • 2016
    Yogayama becomes a franchisor and continues to grow and expand through franchisees who open their own business. Yogayama prepares for the first franchisee studios to launch in 2017: Yogayama Norrköping and Yogayama Göteborg.
  • 2015
    Yogayama opens its second studio in Stockholm, Yogayama Sjöstaden, in the southern part of the city.
  • 2014
    Yogayama takes the next step and extends the teacher training to offer the 500-hour Yogayama Teacher Training certified by Yoga Alliance.
  • 2013
    Yogayama launches its own skincare series, Yogayama Organics, that follows the highest certification level for organically produced products.
  • 2012
    Yogayama launches a 200-hour Yogayama Teacher Training which grows into a solid international yoga teacher education with several hundred graduates. Yogayama 200-hour Teacher Training is a Yoga Alliance certified education in yoga.

The Yogayama Concept

A well-established brand

Yogayama is a well-established brand and has built a robust program of diverse classes covering a wide range of yoga styles taught by passionate and highly-trained teachers and guest teachers/speakers from around the globe.

Internationally Certified Teacher Training Programs

Yogayama Teacher Training is an internationally certified, comprehensive program in yoga. The education covers 200-500 hours of subjects such as practical yoga training, philosophy, ethics, anatomy, physiology, Sanskrit, and pedagogy. Yogayama Teacher Training focuses on yoga as a lifestyle, how it can be used as a helpful tool in today's society as well as the latest international research in yoga.

Yogayama Shops

Our shops offer a carefully selected range of products that are natural, fair-trade, organically grown, environmentally-friendly, and/or locally produced.

Yogayama food partners

At Yogayama we believe natural and organic food is best. Our food partners offer healthy foods and beverages that are aimed at keeping guests satisfied and feeling good - while tasting great!

Our treatments

Our treatments are based on methods and techniques from Ayurvedic medicine. In Ayurveda, these healing treatments are included as a natural way to help to balance the body and promote the self-healing process.

Our franchise

Our franchise concept is based on yoga ethics and morals and won the prize “The Future Franchise” by the Swedish Franchise association (Svensk Franchise) in cooperation with SEB, one of the largest banks in Sweden. Yogayama was awarded this honor with the following praise:
"A forward-thinking chain that recognizes the importance of a good day-to-day life in the form of various yoga styles, treatments, healthy foods and much more that contribute to a good lifestyle. With digital and modern tools like a webshop and complementary partners such as a high-quality restaurant providing good ingredients with clear ecological thinking, the chain has created important building blocks for solid expansion opportunities, both in Sweden and abroad. We believe that the trend of taking care of yourself and your environment will only be strengthened as the world around us is spinning ever faster - which in turn means that a sustainable lifestyle becomes a must. "

Contact Us

Yogayama Varberg

Contact Us

Yogayama Yoga Kendra

Contact Us

Yogayama Östermalm

Jungfrugatan 8
114 44 Stockholm

08-660 88 60



Det finns bara en yoga. I augusti lanserar vi våra egna Yogayama klasser, som är utvecklade och framtagna av Yogayamas internationella yogateam.

Vi har inte skapat en ny typ eller stil av yoga, utan en sekvenserad klass som är utformad för att eleverna ska få en djupare upplevelse av yogans helhet. Det ger eleverna möjlighet att växa inte bara i sin fysiska träning utan också att utvecklas mentalt genom pranayama och meditation.

Yogayama är Skandinaviens största yogaskola. Vår målsättning är att skapa en plats för individuell utveckling som inspirerar, stärker och berör. Här ger vi dig utrymme att växa och utvecklas. Vi har ett brett och noga utvalt utbud av klasser, yogalärarutbildningar, workshops, kurser och events. Vi ser fram emot att ta hand om dig på din yogaresa! Mer info kommer i augusti.

Yogaklasserna finns from augusti på Yogayama Östermalm. I våra studios i Norrköping, Göteborg och Sjöstaden kommer klasserna lanseras i början av 2019.

Stäng fönster

Tack för att du prenumererar